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Our Traffic

Global inventory engineered for transparency and ROI

Below is how we evidence scale: tiered geo indices, disciplined channel mix, device and OS composition—with integrity mechanisms that make the numbers defensible. This is operator-grade disclosure, not marketing-labeled reach.

Channel mix — verified performance weighting

Representative mix across Search, Social, Native, and Push. Weights flex by vertical and geo; your account team maps inventory to ROI-focused outcomes with proprietary algorithms—not vanity reach.

  • Search

    40%

    Intent-led inventory with ROI-focused bidding discipline.

  • Social

    30%

    Feed and creator surfaces engineered for scalability and transparency.

  • Native

    20%

    Discovery placements tuned with proprietary algorithms for yield.

  • Push

    10%

    Permission-based messaging under consent rails, caps, and ShieldCheck™ scoring.

Global inventory table

Top markets by illustrative monthly impression index

Tier labels classify liquidity, compliance alignment, and typical payer propensity—not political geography alone. Indices support capacity conversations; diligence remains bespoke to your vertical and risk appetite.

Top ten countries by illustrative monthly impression index
MarketTierMonthly impressions (index)
USUnited StatesTier 12.5B
UKUnited KingdomTier 11.2B
DEGermanyTier 1900M
CACanadaTier 1800M
AUAustraliaTier 1600M
FRFranceTier 2720M
JPJapanTier 2650M
BRBrazilEmerging1.5B
IDIndonesiaEmerging1.2B
INIndiaEmerging1.1B

Illustrative monthly impression indices for capacity planning; normalized across channels and subject to vertical mix. Not audited financial statements—your partnerships lead supplies market-specific diligence.

Device & OS breakdown

Form-factor mix—and why iOS commands disproportionate yield focus

Enterprise advertisers fund outcomes, not device labels. The split below reflects how verified volume concentrates; OS share within mobile informs how we staff measurement, SKAN workflows, and fraud defense.

Mobile

75%

Desktop

20%

Tablet / Other

5%

Mobile OS split

58%

iOS share

High-LTV cohorts, SKAdNetwork-aware workflows, and inventory screened for App Store policy alignment—where premium advertisers concentrate yield.

42%

Android

Scale across OEM and carrier surfaces with the same transparency rails—governance parity, not second-class routing.

We deliberately overweight acquisition paths where post-install economics and payer propensity justify CPM—iOS is a declared strength, not an accidental skew.

Quality & compliance

Traffic integrity: HITL governance and ShieldCheck™ interception

Transparency without enforcement is theater. We operate both: human judgment at contested edges, and automated interception at machine speed—so legitimate publishers scale and invalid supply never reaches reconciliation silently.

Human-in-the-loop

Review where models disagree—never where convenience prefers silence

HITL at H2CPA is not a call-center overlay; it is a governance layer embedded at decision choke points. When automated scores diverge on device integrity, session quality, or velocity anomalies, cases route to trained reviewers with full evidence packets—referrer chains, cohort deltas, and partner history—before traffic clears or payment finalizes. Escalations are time-boxed, documented, and reversible with publisher visibility, so transparency survives edge cases that pure automation would mishandle.

ShieldCheck™

Real-time interception at the edge of every meaningful event

ShieldCheck™ evaluates installs, leads, and commerce events against fused signals—device graphs, behavioral baselines, historical partner trust, and vendor telemetry—before inventory is priced or reconciled. High-risk patterns trigger automated throttles or hard stops with evidentiary logs; legitimate publishers pass through without latency cliffs. The objective is singular: intercept invalid traffic in real time while preserving throughput for compliant supply, so ROI-focused advertisers scale with defensible quality, not retrospective apologies.

Technical overview →

Inventory type details

Channel depth: conversion path and user quality, by surface

Each narrative below reflects how we steward supply—not how we relabel aggregated volume. Language is deliberate; execution is audited against the same standards we publish to partners.

  • Search

    Inventory profile

    Search is curated for intent fidelity: disciplined keyword governance, aggressive negative hygiene, and bids aligned to downstream conversion—not proxy clicks. Placement class is disclosed where material; cohorts are pressure-tested before budgets scale so finance funds outcomes that survive reconciliation, not vanity SERP volume.

  • Social

    Inventory profile

    Social and creator inventory is governed for brand suitability, creative cadence, and incrementality. Feed placements pass transparency-first checks with cohort readouts beyond last click—user quality is evidenced, not assumed—while scale holds across geographies where performance social still compounds ROI.

  • Native

    Inventory profile

    Native discovery pairs editorial context with performance discipline: adjacency controls, supply-path disclosure, and yield tuned for high-intent readers. Conversion paths follow content journeys so advertisers acquire contextual users—improving retention and LTV versus blind discovery arbitrage.

  • Push

    Inventory profile

    Push operates under explicit consent, frequency caps, and OS-aligned creative governance. We prioritize subscriber quality and re-engagement economics over blast volume, with ShieldCheck™ on provenance and anomalies—reactivation must deliver incremental revenue, not silent uninstall risk.

200+ countries and regions beyond this index—with the same disclosure standard.

Request a vertical-specific traffic map, cohort benchmarks, and ShieldCheck™ walkthrough from partnerships.

Request a traffic map