About H2CPA

Clarity at scale—for advertisers and publishers.

We exist to make performance partnerships predictable: candid disclosure, disciplined operations, and technology that turns complexity into decisions you can explain to your CFO.

Vision

We envision a global performance ecosystem where quality is the default—where advertisers fund growth with confidence, and publishers earn fairly for compliant, user-respecting traffic. Our roadmap invests in measurement integrity, regional expertise, and partner success teams that stay with you quarter after quarter.

Long term, we aim to be the network operators call first when they need a partner who understands both the spreadsheet and the supply path—from first click to reconciled revenue.

Team

H2CPA is built by operators: affiliate managers who have run offers at scale, engineers who have shipped tracking under real-world latency, and compliance specialists who understand how regulations touch performance channels. We structure squads around regions and verticals so you always speak with someone who knows your market—not a generic script.

Leadership sits across Hong Kong and distributed hubs, with coverage that follows the sun for campaign launches, incident response, and payout windows.

Meet us through a partnership inquiry →

Selected outcomes

Success stories

Representative results under H2CPA operating standards; outcomes vary by offer, geography, and traffic mix.

  • Global e-commerce · CPS

    CPS revenue lift in a competitive category

    +40%

    Versus prior partner baseline (six-month window)

    A multi-market fashion retailer restructured payout tiers and tightened sub-source caps with our team—conversion quality improved and CPS-backed revenue rose without increasing gross media spend.

  • Mobile utility · CPI

    One million verified installs in a single quarter

    1M+

    Attributed installs, quality-screened

    A utility app marketer combined search and in-app supply with ShieldCheck pacing. Fraud rejections fell while legitimate cohort retention held steady through the ramp.

Our journey

Built for long-term performance

Two defining chapters—from mobile outbound leadership to global CPS and commerce at scale.

  • 2013 – 2015

    The Mobile Pioneer

    App outbound and user acquisition

    We scaled performance across mobile ecosystems with fraud-aware measurement and publisher quality at the center—outbound app growth built for global markets.

    Partners and platforms

    • Cheetah Mobile
    • Baidu
    • 360
    • WeChat
    • Amazon
  • 2017 – Present

    Global CPS Leadership

    E-commerce and CPS partnerships

    We connect brands with premium publishers across 200+ markets—commerce funnels, enterprise-grade reporting, and partner success engineered for sustainable revenue.

    Partners and platforms

    • CJ
    • Rakuten
    • Impact
    • Pepperjam
    • ShareASale