Advertisers
H2CPA connects agencies and enterprise brands to performance supply screened for quality first—then optimized with proprietary algorithms, transparent reporting, and ROI-focused execution across CPI, CPL, and CPS. Leverage global scale without sacrificing governance.
Our advantage
We engineer leverage for advertisers who cannot afford opaque inventory: reconcilable telemetry, disciplined targeting, and account leadership that understands both the spreadsheet and the supply path— scalability built on transparency at every layer.
Leverage verified inventory across 200+ geographies with regional execution, disciplined pacing, and ROI-focused flight planning—scalability anchored in transparency, not black-box aggregation.
Audience, placement, and cap governance across search, social, native, and in-app—precision engineered for conversion alignment, funnel integrity, and proprietary algorithms that score suitability before spend scales.
Disclosure-first supply paths, dispute-ready logs, and reporting your finance team can defend. Every dollar ties to outcomes you can explain—transparency as operating leverage, not a slide in a pitch deck.
Traffic sources
Your traffic mix is architected—not aggregated. Each pillar is stewarded with disclosure, monitoring, and optimization loops tied to downstream outcomes and proprietary algorithms that preserve margin.
Intent-led search leverage with disciplined keyword governance, robust negative lists, and bidding tuned to downstream events—ideal for ROI-focused funnels at enterprise scale.
Feed and creator environments with brand-suitable placements, disciplined creative testing, and cohort proof points that evidence incrementality beyond last-click attribution.
Premium discovery placements with editorial adjacency controls—scalability across high-intent content journeys with transparency into placement class and partner tier.
Mobile app and in-webview supply with install-to-event clarity, retention cohorts, and edge scoring—optimize for LTV and ROI-focused outcomes, not vanity CPI.
See aggregate mix and geo leverage on Our Traffic.
Quality control
ShieldCheck™ is our proprietary anti-fraud system: device intelligence, behavioral baselines, and review workflows score installs, leads, and sales before they hit reconciliation. Leverage defense-in-depth and proprietary algorithms so compliant publishers scale while invalid traffic exits the marketplace— transparency and ROI-focused outcomes, not reactive firefighting.
Latest insights
Pulled automatically from our Insights library—newest first.
Company
Thirteen years separate the first rough waves of Chinese app outbound from today’s disciplined, commerce-grade performance institution. This is the long arc—what changed, what did not, and why transparency remains the non-negotiable constant.
Industry guide
Third-party cookies are no longer a reliable spine for attribution. This industry guide explains how we architect measurement in 2026—and how SmartLink™ preserves decision-grade signal when policies fragment data across publishers and platforms.
Case study
A Tier-1 finance advertiser needed defensible scale. We re-architected acquisition under Program Strategy—Precision Targeting and Lookalike Modeling at the core—until unit economics and cohort quality moved in the same direction.
Open an Advertiser Account and connect with partnerships for onboarding, vertical fit, and ROI-focused flight planning—with transparency from first conversation.
Open an Advertiser Account