Insights

Reports and case studies for serious operators

Long-form analysis from the desk—not repurposed blog templates. Each piece pairs narrative depth with execution detail you can pressure-test with finance, compliance, and growth leads.

Case study
Finance App Scaling in Tier 1: How Program Strategy Cut CPI 30% While Lifting Retention 15%
A Tier-1 finance advertiser needed defensible scale. We re-architected acquisition under Program Strategy—Precision Targeting and Lookalike Modeling at the core—until unit economics and cohort quality moved in the same direction.
Key highlights
- −30% CPI in Tier-1 geos after controlled flight restructuring
- +15% retention uplift at D30 vs. pre-engagement baseline
- Precision Targeting tightened supply class, not just bid floors
January 14, 202614 min read
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Industry guide
Privacy-First Marketing in 2026: Operating After the Cookie, Without Flying Blind
Third-party cookies are no longer a reliable spine for attribution. This industry guide explains how we architect measurement in 2026—and how SmartLink™ preserves decision-grade signal when policies fragment data across publishers and platforms.
Key highlights
- 2026 default: modeled outcomes over deterministic cross-site graphs
- SmartLink™ bridges eligible routes without exposing prohibited identifiers
- Publisher-advertiser alignment through aggregate + event-tier disclosure
February 6, 202612 min read
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Company
The H2CPA Heritage: From 2013 App Outbound to 2026 Full-Funnel CPS Operations
Thirteen years separate the first rough waves of Chinese app outbound from today’s disciplined, commerce-grade performance institution. This is the long arc—what changed, what did not, and why transparency remains the non-negotiable constant.
Key highlights
- 2013–2016: outbound UA at global scale under latency and fraud pressure
- Pivot from volume-first to cohort- and margin-first operating metrics
- 2026: CPS and commerce with basket-level governance and enterprise reporting
March 22, 202613 min read
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Reports and case studies for serious operators

Finance App Scaling in Tier 1: How Program Strategy Cut CPI 30% While Lifting Retention 15%

Privacy-First Marketing in 2026: Operating After the Cookie, Without Flying Blind

The H2CPA Heritage: From 2013 App Outbound to 2026 Full-Funnel CPS Operations

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